Karen Mitchell
Karen is a straight talking, down to earth, energetic, vibrant, sought after health coach! We were super excited to give her a new brand identity that reflects all these things. That she can have fun with. That is as fresh and modern as she is.
Brand Creation
Logo
Brand Artwork
Web Design Direction
Social Media Graphics
Brand Tone of Voice
Copywriting
(01) THE LOGO
The essence of Karen’s work is balance. The tagline 'Good health is a balancing act' perfectly captured this concept and became the foundation for the logo design. Using Karen’s initials, KM, we created a unique brand mark that uses balanced shapes to emphasize the holistic and nuanced approach to well-being. From there, the illustrations and brand personality naturally evolved.
(02) BRAND ARTWORK
Look at our cute little family of fruit and veg. Perfectly suited to the brand tagline ‘Good health is a balancing act.’
(03) WEB DESIGN DIRECTION
We did not build the final website.
(04) BRAND ICONS
(05) MERCH
(06) SOCIAL MEDIA GRAPHICS
(07) BRAND GUIDELINES