Hero Gen
HeroGeneration (or HeroGen for short) is an intuitive healthcare Saas platform that reduces the burden of caring for a loved one by bringing together the best productivity features (calendar, task management, team collaboration) with education and community support, to help family members and care teams participate effectively and provide the highest quality care for their loved ones.
Brand Creation
Logo
Brand Artwork
Web Design Direction
Social Media Graphics
Brand Tone of Voice
Copywriting
(01) THE LOGO
By combining the initials “H” and “G” with the wings of a super hero, we created a unique icon. This logo evokes a sense of empowerment and symbolizes HeroGen’s commitment to soaring above the challenges of caregiving with strength and grace.
(02) BRAND IMAGERY DIRECTION
(03) SOCIAL MEDIA GRAPHICS
(04) WEB DESIGN DIRECTION
We did not build the final website.
(05) BRAND ICONS
These carefully crafted symbols help to project HeroGeneration as a platform that not only supports but celebrates the heroic aspects of caregiving.
