Karen Mitchell
A Juicy Success Story

Karen is a straight talking, down to earth, energetic, vibrant, sought after health coach! We were super excited to give her a new brand identity that reflects all these things. That she can have fun with. That is as fresh and modern as she is.

After conversations with Karen, extensive research, and brainstorming sessions, we realized that the essence of Karen's work is balance. The tagline 'Good health is a balancing act' perfectly captured this concept and became the foundation for the logo design. Using Karen’s initials, KM, we created a unique brand mark that uses balanced shapes to emphasize the holistic and nuanced approach to well-being.
From there, the illustrations and brand personality naturally evolved.